The Green Hornet

Objectives:

  • Create a buzz surrounding Sony Picture’s The Green Hornet at San Diego’s Comic-Con 2010
  • Increase awareness and attendance for Britt Reid’s Garage Drive con-goers to Britt Reid’s Garage and Sony’s booth throughout the weekend
  • Utilized Social Media tools to interact with Comic-Con attendees and support promotions at Sony’s booth, The Black Beauty Stage, and Britt Reid’s Garage 

Execution:
  • Conceptualized and coordinated design, installation, all subsequent permitting, and staffing to construct the stage area, highlighting the movie’s famous 1965 Chrysler Imperial Black Beauty vehicle and serving as an on-going outlet for the Movie Trailer throughout the convention 
  • Created custom Twitter handles to drive Twitter users talking about Comic-Con to Britt Reid’s Garage event, and deliver information about the Comic-Con schedule. 
  • Conducted outreach to over 80 major online Comic-Con focused media outlets and solicit placement in comic/action figure enthusiast websites 

Results:
  • Targeted online outreach resulted in media coverage with a reach of 25 MILLION people
  • Messaging reached over 245K Twitter Followers, including retweets by the following influencers: @PapaJonas (Jonas Brothers father) and @SyFy (formerly known as the Sci-Fi Channel
  • Hornette’s dominated media coverage and publicity with almost every major outlet (ABC, CBS, MTV, Maxim, G4TV, and NBC) capturing the Hornette’s on camera, interviews, etc





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