Specific Beauty
- Reward fans with complementary product samples to help foster brand loyalty and increase product credibility.
- Encourage and increase fan engagement and interaction of Facebook and Twitter profiles.
- Promote newly developed Specific Beauty holiday packages.
- Use social media tools to create Specific Beauty product awareness, engage with and attract new fans, and drive traffic to Specific Beauty web properties.
Execution:
- Developed a ‘$1,000 Holiday Shopping Sweepstakes’ campaign seamlessly integrated into Facebook and Twitter, which rewarded both quick-acting fans with free product samples and prospective customers with a potential cash incentive.
- Encourage virality of campaign through focused engagement with deliberately targeted, highly influential social media users.
- Create original content advertising the newly developed Specific Beauty holiday packages—all of which were strategically intermixed throughout the sweepstakes application process.
Highlights:
- 9,000 email sign-ups
- 4,000 sweepstakes referrals
- Over 10,000 new Facebook fans in 10 days
- 71% conversion rate (Well over half of the people who saw the sign-up form actually submitted their information to participate)
- Over 50,00 fan and non-fans were reached on Facebook with Specific Beauty messaging
