The Green Hornet
Objectives:
- Create a buzz surrounding Sony Picture’s The Green Hornet at San Diego’s Comic-Con 2010
- Increase awareness and attendance for Britt Reid’s Garage Drive con-goers to Britt Reid’s Garage and Sony’s booth throughout the weekend
- Utilized Social Media tools to interact with Comic-Con attendees and support promotions at Sony’s booth, The Black Beauty Stage, and Britt Reid’s Garage
Execution:
- Conceptualized and coordinated design, installation, all subsequent permitting, and staffing to construct the stage area, highlighting the movie’s famous 1965 Chrysler Imperial Black Beauty vehicle and serving as an on-going outlet for the Movie Trailer throughout the convention
- Created custom Twitter handles to drive Twitter users talking about Comic-Con to Britt Reid’s Garage event, and deliver information about the Comic-Con schedule.
- Conducted outreach to over 80 major online Comic-Con focused media outlets and solicit placement in comic/action figure enthusiast websites
Results:
- Targeted online outreach resulted in media coverage with a reach of 25 MILLION people
- Messaging reached over 245K Twitter Followers, including retweets by the following influencers: @PapaJonas (Jonas Brothers father) and @SyFy (formerly known as the Sci-Fi Channel
- Hornette’s dominated media coverage and publicity with almost every major outlet (ABC, CBS, MTV, Maxim, G4TV, and NBC) capturing the Hornette’s on camera, interviews, etc
