Linkin Park Social Networking
Creating one of the largest fan communities that any artist has built anywhere on the Internet
Objectives:
To build a huge united online community for Linkin Park utilizing online social platforms
Execution:
- Activate existing LP community – LP Underground Fan Club, Linkin Park Street Team, College Rep Program, artist mailing lists, existing YouTube, Facebook, Twitter, MySpace communities to promote registration as fans/friends of Linkin Park across multiple social networkingplatforms
- Incentives and promotional contests for online/offline MSM community to help motivate word of mouth marketing of the various fan groups and benefits of joining
- Hosted giveaways on each of the social networking platforms provided incentive for fans to join the groups
Results:
- Created one of the largest communities that any artist has built, anywhere on the internet with the help of 6 Million Fans on the iLike platform
- Most popular YouTube Channel among rock bands with over 200,000 subscribers
- Over 15 Million Fans on Facebook, making it one of the most popular pages among all musicians on Facebook
- Over 1.3 Million Friends on MySpace and more than 200 Million total song plays
- Over 153,000 followers on Twitter
- Dedicated Street Team of over 20,000 members running online/offline promotions
- Linkin Park's Official Fan Club, the LP Underground, founded in 2001 and one of the strongest Fan Clubs in the music business!
