Loopz™ by Mattel
Objectives:
- Design, develop and launch an attention grabbing, game specific website for Mattel’s new game Loopz
- Conceptualize an out-of-the-box marketing concept gaining the attention of Mattel’s aspirational target (boys & girls 13-18)
- Create a buzz surrounding Mattel’s Loopz™ Cobalt Limited Edition being sold at San Diego’s Comic-Con 2010 via Social Media promotions.
- Introduced and negotiated an organic, online marketing campaign partnering Loopz™ with the chart topping, multi-platinum artist 3oh!3 integrating the game into a viral series produced by the band for their fans and online community
- Conceptualized, executed and promoted a Mattel Loopz™ Foursquare campaign at SDCC 2010, incentivizing people to “check-in” to the Mattel Loopz™ Booth
- 203 people checked in for a total of 371 times showing enormous success of this strategy as overlap of Foursquare demo. Check-ins at the Loopz™ Booth was broadcast to approximately: 7,000 Twitter users and 11,000 Facebook users
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